A Family-Friendly Immersive Experience

January 11-12, 2025

Wisconsin State Fair – Milwaukee, WI

Milwaukee, WI | Wisconsin State Fair | January 11-12

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Is this event perfect for your daughter or granddaughter? Absolutely!

We guarantee it will be an unforgettable experience!

Why are we so sure?

With over 100,000 girls saying, “This was the best day ever!”, you can trust she’ll love it. Give her a day filled with joy and lasting memories!

Lifelike unicorns, an enchanted forest, and activities galore!

WHAT’S INCLUDED... EVERYTHING!

Not just a photo op… Unicorn World is a magical day filled with hours of fun!

How much are tickets?

To ensure the best experience, only 3,000 families can attend Unicorn World each weekend.

225,000+ magical memories made

Unicorn World by the Numbers

80,000+ square feet of fun!
20,000+ balls in the ball pits
10,000+ balloons
1,000+ markers in arts + crafts
150+ trees in the forest
50+ magical helpers
30+ activities
20+ unicorns

Location, Parking & Hours

Parking
$10, multiple lots on site
Hours
Saturday 9am – 5:30pm
Sunday 9am – 5:30pm

Time slots are needed simply to control the flow of traffic. Once inside you can stay as long as you’d like!

Hi! We’re Patrick & Lauren,

parents just like you!

We created Unicorn World because we think “family-friendly” events should be legitimately fun for every member of the family, and we’ve served more than 225,000 guests!

As the first event of its kind, Unicorn World brings out the kid in all of us, bursting with the magic and creativity of childhood (and none of the stress or planning of parenthood!).

Frequently Asked Questions

Why do I have to choose a time slot?

We have the time slots for entry in order to keep the lines at bay the best we can, but once you are inside, you can stay as long as you’d like.

What is included in the tickets?

Kids General Admission Ticket: Admission for kids ages 2 and up. Admission includes access to: the enchanted forest, unicorn stables, photo ops, arts and crafts, reading area, games, toys, and sensory bin area, ball pits, live mermaids and fairies, and dance floor. Face painting, professional photo opportunity, and magical pass for rides and bounce houses available for purchase at the event.

Kids Admission + Magical Pass: Includes admission ticket activities + unlimited access to all Unicorn World rides, balloon bubble houses, & bounce houses!

Kids VIP Admission (Available in select cities): The complete Unicorn World experience! Includes admission ticket activities + unlimited access to all Unicorn World rides, balloon bubble houses, & bounce houses  + one digital photo at the professional photo op + one face painting session. 

Do you have sensory-friendly times?

Not yet. We are working on a sensory-friendly option for future events, but at this time we currently see time slots later in the day to be quieter.

Are tickets refundable or exchangeable?

Tickets are non-refundable and non-transferable. Unicorn World will be held rain, shine, or snow. No refunds for inclement weather.

Is Unicorn World outdoors?

No, Unicorn World is an indoor event.

How long does it take to go through Unicorn World?

Guests will walk-thru at their own pace. There are many things to see and photograph, so the time it takes someone to go through, is estimated on the pace they move. On average families tend to spend 1.5 – 3 hours inside Unicorn World.

Will there be food available?

Food and drink options are handled through the venue and there should be various options available.